Brand
H&M H&M Coastal Summer 2025 Collection 2025
Associated creatives
Tags
Description
This black and white close-up portrait features a woman with long, wind-swept hair framing her face. Captured by photographer Lukasz Pukowiec for the H&M Coastal Summer 2025 collection, the image employs a tight crop and soft natural light to create an intimate mood. Strands of hair partially obscure her features, emphasizing a candid and atmospheric aesthetic.
Style
Editorial, Vertical, Cinematic, Monochrome
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Context
Advertising Campaign