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Brand
H&M
ProjectH&M Coastal Summer 2025 Collection
Model wearing a blue t-shirt with white text seated in a chair by an outdoor pool for the H&M Coastal Summer 2025 collection.

H&M H&M Coastal Summer 2025 Collection 2025

Associated creatives

Lukasz Pukowiec
Lukasz PukowiecPhotographer
Giorgio Tsintoukidis
Giorgio TsintoukidisExecutive Producer
Lea Seelenmeyer
Lea SeelenmeyerModel

Tags

woman in blue t-shirtblue t-shirtt-shirtwoman sitting by poolwoman wearing necklacesilver necklacewhite chair

Description

This portrait from the H&M Coastal Summer 2025 collection features model Lea Seelenmeyer wearing a bright blue t-shirt with white typography reading Riviera Italiana. She is seated in a white chair against the backdrop of shimmering turquoise water of an outdoor pool. The image is captured in natural light under the direction of photographer Lukasz Pukowiec and executive producer Giorgio Tsintoukidis.

Style

Editorial, Lifestyle, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Cobalt (70%)
Pure White (30%)

Background

Outdoor Pool

Context

Advertising Campaign