Matt Chee, Producer, Sydney

Description

A fashion campaign image produced by Matt Chee in Sydney, featuring a young child on a sandy beach holding a blue, white, and red volleyball above their head. The child wears a white ribbed tank top, matching white shorts with a drawstring, and light-coloured sandals, accessorised with a beaded necklace. The background shows a calm ocean horizon under an open sky with natural daylight illuminating the scene. The ZARA logo is prominently displayed in the upper left corner of the composition.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Advertising Campaign