Sam Wong, Photographer, Melbourne

Description

This triptych advertising campaign photograph, captured by photographer Sam Wong, features two men styled in navy athletic apparel, dark jackets, and trainers. The left panel shows the two men standing side by side against a paneled wall featuring a framed landscape painting. The center panel is a close-up portrait of a man in black-framed glasses expressing excitement with an open mouth. The right panel shows the two men posing together on an ornate velvet armchair with patterned wallpaper in the background. Vibrant neon green graphic typography overlaid on the images reads "PLAY NEW" and "NEW HEROES" alongside the Nike swoosh logo. The lighting is bright and crisp, highlighting the textures of the classical interior details and modern sportswear fabrics.

Style

Horizontal, Commercial, Saturated, Graphic

Industries

Sportswear

Color

Background

Hotel Lobby

Context

Advertising Campaign