Elliott Wilcox, Photographer, London

Description

This commercial campaign image photographed by Elliott Wilcox in London features a male runner resting against a tall, brightly illuminated red New Balance vending machine set within a misty forest landscape at dusk. The runner wears a grey athletic jacket, dark shorts, tights, and trainers, leaning his head against the side of the glowing structure while stepping forward on exposed tree roots. The woodland floor is covered in fallen leaves and dark earth, surrounded by tall, bare trees silhouetted against an overcast grey sky. Bold white typography on the right reads Rewards come to those who run, accompanied by the New Balance logo on the left and on the side of the glowing red unit.

Style

Horizontal, Commercial, Moody, Earthy

Techniques

Natural light

Industries

Sportswear

Color

Background

Forest

Context

Advertising Campaign