Gucci Spring 2024 Ad Campaign 2024

Description

This image features a Gucci monogram duffel bag resting alongside a white tennis racket on the textured surface of a reddish clay tennis court. The composition captures the duffel bag angled diagonally across the frame, showcasing its brown leather trim and green-and-red web stripe handles. A white baseline stripe curves across the lower portion of the clay surface, adding graphic contrast to the scene. Created for the Gucci Spring 2024 ad campaign, the still life was photographed by Riccardo Raspa with art direction by Riccardo Zanola and creative direction by Sabato De Sarno.

Style

Vertical, Commercial, Earthy, Polished

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Sports Venue

Context

Advertising Campaign