Gucci Spring 2024 Ad Campaign 2024

About

This diptych image for the Gucci Spring 2024 ad campaign features tennis talent Jannik Sinner walking across a green tennis court while carrying monogram duffel bags and a red sports bag, wearing white athletic apparel and a white cap. The adjacent panel provides a detailed overhead view of the monogram duffel bag resting on a blue court surface, containing a white tennis racket. The campaign was creatively directed by Sabato De Sarno, photographed and directed by Riccardo Raspa, with art direction by Riccardo Zanola. Natural lighting illuminates the crisp athletic styling and distinct leather and fabric textures across both scenes.