Gucci Spring 2024 Ad Campaign 2024

Description

Tennis player Jannik Sinner is featured in the Gucci Spring 2024 ad campaign, standing on a green tennis court with white court lines. He wears white athletic apparel, including shorts, a zip-up jacket, and a white cap, while carrying a large patterned travel bag and a bright red sports bag across his shoulders. The scene is shot outdoors under natural sunlight, casting a sharp shadow onto the turf. Large white typography reads GUCCI is a feeling overlaid across the upper portion of the frame. The campaign was creatively directed by Sabato De Sarno, photographed and directed by Riccardo Raspa, and art directed by Riccardo Zanola.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Sportswear

Color

Background

Garden

Context

Advertising Campaign