Brand
ProjectSpring 2024 Ad Campaign

Gucci Spring 2024 Ad Campaign 2024
Associated creatives
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Description
Tennis player Jannik Sinner is featured in the Gucci Spring 2024 ad campaign, standing on a green tennis court with white court lines. He wears white athletic apparel, including shorts, a zip-up jacket, and a white cap, while carrying a large patterned travel bag and a bright red sports bag across his shoulders. The scene is shot outdoors under natural sunlight, casting a sharp shadow onto the turf. Large white typography reads GUCCI is a feeling overlaid across the upper portion of the frame. The campaign was creatively directed by Sabato De Sarno, photographed and directed by Riccardo Raspa, and art directed by Riccardo Zanola.


