BrandGucci
ProjectSpring 2024 Ad Campaign

Gucci Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Professional tennis player Jannik Sinner stands on a blue tennis court waving, captured for the Gucci Spring 2024 ad campaign. He wears a blue cap, a white athletic top with black and blue accents, and blue shorts. Over his shoulder, he carries a monogram duffle bag with distinctive red and green web straps alongside a large red sports bag. The shot is composed vertically with natural daylight illuminating the subject against the solid blue court surface. Large white typography reading GUCCI is overlaid across the frame.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Tennis
Color
Royal Blue (50%)
Pure White (30%)
Jet Black (20%)
Background
Road
Context
Advertising Campaign


