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  • ·Gucci Spring 2024 ad campaign white duffle bag and racket
BrandGucci
ProjectSpring 2024 Ad Campaign
White leather duffle bag with green and red striped straps resting on green turf grass with a tennis racket handle extending outward

Gucci Spring 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Raspa
Riccardo RaspaPhotographer & Director
Riccardo Zanola
Riccardo ZanolaArt Director
Jannik Sinner
Jannik SinnerTalent

Tags

white leather duffle bagwhite duffle bagduffle bagwhite leather bagleather bag

Description

This image from the Gucci Spring 2024 ad campaign features a white leather duffle bag resting on a vibrant green turf surface. The bag displays the brand's signature green and red web stripe handles, with a white tennis racket tucked inside its opening. The composition is captured from a high angle, highlighting the textures of the leather and the artificial grass beneath. Soft, natural outdoor lighting casts gentle shadows across the scene.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Pure White (70%)
Forest Green (20%)

Background

Park

Context

Advertising Campaign