Brand
ProjectGeneration Gucci Lookbook
Gucci Generation Gucci Lookbook 2025
Associated creatives
DemnaDesigner
Riccardo Zanola
DemnaPhotographer
Anthony TurnerHair Stylist
Sam VisserMakeup Artist
Helena BalladinoCasting Director
Jussi VuorenlehtoCasting Director
Piergiorgio Del MoroCasting Director
Viola Di SanteCasting Director
Abdou ThiorAthlete
Achol KuirModel
Aida BuaratModel
Akolde MeenModel
Alex ConsaniModel
Alton MasonModel
Bede HarperModel
Bianca HuismanModel
Cao ChangModel
Cheikh Mara NiangModel
Chenyin QiModel
Diane ChiuModel
Diya ZhangModel
Dongliang HeModel
Elina GunawardenaModel
Elsa HoskModel
Emm ArrudaModel
Emma KochModel
Estelle MarlowModel
Finn FarrellModel
Francois DeaconuModel
GabbrietteModel
Gabby DobbinsModel
Gloria MariaModel
Hejia LiModel
Henry RankModel
Kai WijersModel
Keny SalgadoModel
Keygon BaxterModel
Khadim SockModel
Loic PaulmierModel
Mack KarpesModel
May Li WescottModel
Michael OderModel
Mimi DeyModel
Rayssa RicardoModel
Reece NelsonModel
Reen KgModel
Roman StubrinModel
Sam DavisModel
Sharon GenishModel
Tetiana MarchukModel
Tongtong ChenModel
Meredith DuxburyContent Creator
Sophia ÁlvarezSelf
Tags
Description
A studio lookbook portrait for Gucci from the Generation Gucci project featuring a model posed beneath a dramatic circular spotlight. The subject wears a fitted dark polo shirt, dark distressed jeans with a matching belt, and glasses, while carrying a prominent monogram print duffle bag with a brown leather strap. The background consists of a dark studio setting with projected light casting distinct shadows on the floor. Shot with polished commercial art direction and clean lighting.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Caramel (30%)
Medium Grey (20%)
Background
Set-dressed
Context
Lookbook