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Model wearing dark polo shirt and jeans with monogram duffle bag in studio spotlight

Gucci Generation Gucci Lookbook 2025

About

A studio lookbook portrait for Gucci from the Generation Gucci project featuring a model posed beneath a dramatic circular spotlight. The subject wears a fitted dark polo shirt, dark distressed jeans with a matching belt, and glasses, while carrying a prominent monogram print duffle bag with a brown leather strap. The background consists of a dark studio setting with projected light casting distinct shadows on the floor. Shot with polished commercial art direction and clean lighting.

Brand

Gucci

Project

Gucci Generation Gucci Lookbook 2025

Keywords

man in dark polo shirtdark polo shirtpolo shirtmonogram duffle bagduffle bagbagdark jeansjeansblack manman

Credits

Demna
Designer
Riccardo Zanola
Demna
Photographer
Anthony Turner
Hair Stylist
Sam Visser
Makeup Artist

Styles

VerticalCommercialWarmClean

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Set-dressed

Context

Lookbook
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