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BrandGap
ProjectHoliday 2023 Ad Campaign
Young child blowing bubbles wearing a metallic silver puffer jacket and blue denim overalls against a plain white background.

Gap Holiday 2023 Ad Campaign 2023

Associated creatives

Alanis Morisette
Alanis MorisetteTalent
Jay Shetty
Jay ShettyTalent
Radhi Devlukia
Radhi DevlukiaTalent
Lester Walker
Lester WalkerTalent
Pierre Serrao
Pierre SerraoTalent
Jon Gray
Jon GrayTalent
Florence Huntington-Whitely
Florence Huntington-WhitelyTalent
Diana Gordon
Diana GordonTalent
Elsa Hosk
Elsa HoskTalent
Sabina Karlsson
Sabina KarlssonTalent
and Rola
and RolaTalent
“One Love” by Roy Young
“One Love” by Roy Young

Tags

child blowing bubbleschild in overallsmetallic puffer jacketsilver puffer jacketmetallic jacketpuffer jacketdenim overallsblue overallsoveralls

Description

A young child with curly auburn hair stands centered against an unbroken white studio seamless backdrop for the Gap Holiday 2023 ad campaign. The child wears a glossy metallic silver down puffer jacket layered over classic blue denim overalls, a striped shirt, and beige sneakers. Floating soap bubbles drift around the child's face as they hold a plastic bubble wand. Bright, diffused studio lighting creates soft, even illumination across the reflective metallic jacket and textured denim.

Style

Vertical, Commercial, playful, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Silver (metallic) (50%)
Denim (40%)

Background

White Seamless

Context

Advertising Campaign