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BrandGap
ProjectHoliday 2023 Ad Campaign
Two young children holding hands wearing metallic silver puffer outerwear against a plain white studio background.

Gap Holiday 2023 Ad Campaign 2023

Associated creatives

Alanis Morisette
Alanis MorisetteTalent
Jay Shetty
Jay ShettyTalent
Radhi Devlukia
Radhi DevlukiaTalent
Lester Walker
Lester WalkerTalent
Pierre Serrao
Pierre SerraoTalent
Jon Gray
Jon GrayTalent
Florence Huntington-Whitely
Florence Huntington-WhitelyTalent
Diana Gordon
Diana GordonTalent
Elsa Hosk
Elsa HoskTalent
Sabina Karlsson
Sabina KarlssonTalent
and Rola
and RolaTalent
“One Love” by Roy Young
“One Love” by Roy Young

Tags

metallic silver puffer jacketsilver puffer jacketsilver puffer vestpuffer vestgap hoodiegrey tracksuitdenim overallstwo kids holding handstwo kids

Description

Two young children hold hands against an evenly illuminated white seamless studio background for the Gap Holiday 2023 campaign. The older child on the left wears a hooded heather grey Gap tracksuit underneath an oversized, sleeveless metallic silver puffer vest, paired with tan work boots. The toddler on the right is dressed in denim overalls and a matching metallic silver quilted puffer jacket lined with white shearling. The scene is shot with soft, balanced commercial studio lighting capturing glossy reflective fabric textures.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

High Street Fashion

Event

Holiday Shopping

Color

Silver (metallic) (40%)
Light Grey (30%)
Denim (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign