Gap Holiday 2023 Ad Campaign 2023

Description

A close-up studio shot from behind captures a model with short, textured brown hair styled back. The subject wears a warm camel-brown knit sweater with another coordinating ribbed knit piece draped over the shoulders, displaying a navy blue square Gap logo patch centered at the nape of the neck. Lit with soft, diffused studio lighting against a clean white seamless backdrop, the composition emphasizes textile texture and minimalist knitwear styling.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign