Brand
ProjectHoliday 2023 Ad Campaign

Gap Holiday 2023 Ad Campaign 2023
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Description
This portrait from the Gap Holiday 2023 ad campaign features talent Jon Gray seated on a black slatted utility crate against a minimalist white seamless backdrop. He is wearing a black shearling-lined jacket over a dark top, a black durag, camouflage cargo pants, and thick black boots with orange laces. His hands are clasped together loosely in his lap as he looks directly at the camera with a calm expression. The lighting is bright and clean, casting soft shadows beneath him. The styling emphasizes casual, utilitarian streetwear elements characteristic of the seasonal campaign.
