BrandGap
ProjectHoliday 2023 Ad Campaign

Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This portrait from the Gap Holiday 2023 ad campaign features talent Jon Gray seated on a black slatted utility crate against a minimalist white seamless backdrop. He is wearing a black shearling-lined jacket over a dark top, a black durag, camouflage cargo pants, and thick black boots with orange laces. His hands are clasped together loosely in his lap as he looks directly at the camera with a calm expression. The lighting is bright and clean, casting soft shadows beneath him. The styling emphasizes casual, utilitarian streetwear elements characteristic of the seasonal campaign.
Style
Vertical, Commercial, Clean
Industries
High Street Fashion
Color
Jet Black (50%)
Olive (50%)
Background
White Seamless
Context
Advertising Campaign
