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Brand
Gap
ProjectHoliday 2023 Ad Campaign
Group of four people and a toddler posing against a plain white studio background for a Gap holiday campaign.

Gap Holiday 2023 Ad Campaign 2023

Associated creatives

Alanis Morisette
Alanis MorisetteTalent
Jay Shetty
Jay ShettyTalent
Radhi Devlukia
Radhi DevlukiaTalent
Lester Walker
Lester WalkerTalent
Pierre Serrao
Pierre SerraoTalent
Jon Gray
Jon GrayTalent
Florence Huntington-Whitely
Florence Huntington-WhitelyTalent
Diana Gordon
Diana GordonTalent
Elsa Hosk
Elsa HoskTalent
Sabina Karlsson
Sabina KarlssonTalent
and Rola
and RolaTalent
“One Love” by Roy Young
“One Love” by Roy Young

Tags

group of four peoplegroup of peoplefamily portraitstudio portraitgap holiday campaigncasual appareldenim jacketgrey hoodietan trouserscamel coat

Description

This studio portrait features a group of four adults and two children posing against a clean white backdrop as part of the Gap Holiday 2023 ad campaign. The subjects wear coordinated casual apparel including denim jackets, hoodies, tan trousers, and overcoats. The lighting is bright and even, highlighting the textures of denim, knitwear, and wool. The composition is structured as a vertical family-style group shot with neutral expressions.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Camel (40%)
Jet Black (30%)
Navy (30%)

Background

White Seamless

Context

Advertising Campaign