Gap Holiday 2023 Ad Campaign 2023

Description

This portrait features Jon Gray seated against a bright white seamless background as part of Gap's Holiday 2023 ad campaign. He is wearing a dark charcoal-black hooded sweatshirt featuring raised tonal branding across the chest, paired with dark trousers. His hair is styled in braids, and he is captured with a wide, joyful smile facing the camera. The lighting is soft and even, highlighting the texture of the cotton fleece hoodie. The composition is a vertical, waist-up studio shot emphasizing character and apparel.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign