Gap Holiday 2023 Ad Campaign 2023

Description

A family portrait captured for the Gap Holiday 2023 Ad Campaign featuring model Sabina Karlsson seated closely with her family on a white studio surface. The subjects are dressed in cozy coordinating loungewear, showcasing grey and white plaid flannel pajama sets, a long-sleeve white top, and a heather grey graphic sweatshirt. The shot is rendered with bright, soft high-key studio lighting against a seamless white background, emphasizing comfort and seasonal family style.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

High-key

Industries

High Street Fashion

Event

Holiday Shopping

Color

Background

White Seamless, Residential Building

Context

Advertising Campaign