Logo
  • Home
  • ·Media
  • ·Gap Holiday 2023 Ad Campaign Family Portrait
ProjectHoliday 2023 Ad Campaign
Family of five wearing grey flannel pajamas and a grey hoodie against a plain white studio background

Holiday 2023 Ad Campaign 2023

Associated creatives

Alanis Morisette
Alanis MorisetteTalent
Jay Shetty
Jay ShettyTalent
Radhi Devlukia
Radhi DevlukiaTalent
Lester Walker
Lester WalkerTalent
Pierre Serrao
Pierre SerraoTalent
Jon Gray
Jon GrayTalent
Florence Huntington-Whitely
Florence Huntington-WhitelyTalent
Diana Gordon
Diana GordonTalent
Elsa Hosk
Elsa HoskTalent
Sabina Karlsson
Sabina KarlssonTalent
and Rola
and RolaTalent
“One Love” by Roy Young
“One Love” by Roy Young

Tags

family in grey pajamasfamily in pajamasgrey pajamasfamily portraitgroup of people

Description

A family of five poses together against a clean white seamless studio backdrop for the Gap Holiday 2023 ad campaign. The group wears coordinating grey plaid flannel pajama sets and a grey hoodie featuring the Gap logo on the chest. The lighting is soft and even, highlighting the casual, comfortable styling of the apparel and the relaxed expressions of the subjects seated on the floor.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Medium Grey (80%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign