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BrandFenty x Puma
ProjectCreeper Phatty 2024 Ad Campaign
Black and red Fenty x Puma Creeper Phatty sneakers displayed on and next to a vintage overhead projector against a grey wall

Fenty x Puma Creeper Phatty 2024 Ad Campaign 2024

Associated creatives

Rihanna
RihannaFenty Creative Director
Rihanna
RihannaModels
Anjelica Huston
Anjelica HustonModels
and Chloe Cherry
and Chloe CherryModels

Tags

black sneakerblack shoesneakerred sneakerred shoefenty puma creeper phattypuma creeper phattyplatform sneakerfootwear

Description

This image for the Fenty x Puma Creeper Phatty 2024 ad campaign features two pairs of platform sneakers positioned in a studio setting. A black sneaker rests on the illuminated glass surface of a vintage beige overhead projector, while a red sneaker with white laces and a gum sole sits on the grey surface below. The scene is shot against a neutral, textured grey studio backdrop with cool, moody lighting. The composition places the equipment and footwear centrally, creating a nostalgic product display.

Style

Horizontal, Commercial, Desaturated, Clean

Industries

Sportswear

Color

Jet Black (50%)
Cherry (50%)

Background

Grey Seamless

Context

Advertising Campaign