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  • ·Fenty x Puma Creeper Phatty Ad Campaign with Rihanna
BrandFenty x Puma
ProjectCreeper Phatty 2024 Ad Campaign
Rihanna seated on a wooden stool wearing a large plaid bow, white blouse, and black sneakers for Fenty x Puma

Fenty x Puma Creeper Phatty 2024 Ad Campaign 2024

Associated creatives

Rihanna
RihannaFenty Creative Director
Rihanna
RihannaModels
Anjelica Huston
Anjelica HustonModels
and Chloe Cherry
and Chloe CherryModels

Tags

rihannarihanna posingwoman sitting on stoolfenty x puma campaignplaid bow headwearplaid bowblack platform sneakersblack sneakersplatform sneakers

Description

Rihanna poses seated on a small wooden stool against a textured neutral background for the Fenty x Puma Creeper Phatty 2024 ad campaign. She wears an elaborate oversized plaid bow on her head, a white collared blouse, a striped tie, a dark skirt with cutouts, and chunky black platform sneakers adorned with colorful decorative balls. Her expression is direct and posed, highlighting the playful yet bold aesthetic of the footwear collection. The lighting is soft and directional, emphasizing the rich textures of the garments and footwear.

Style

Vertical, Commercial, Clean, Polished

Industries

Sportswear

Color

Jet Black (50%)
Pure White (30%)
Crimson (20%)

Background

Textured Backdrop

Context

Advertising Campaign