Fenty, Puma Creeper Phatty 2024 Ad Campaign 2024

About

Rihanna is featured in the 2024 advertising campaign for Fenty x Puma, titled Creeper Phatty. She is holding a giant wooden pencil diagonally across her body while wearing an oversized white coat with red accents and platform Puma sneakers. Her blonde-highlighted hair is styled with small pigtails, and she poses against a textured, dark red studio background. The lighting highlights the subject against the deep red environment.