BrandFenty x Puma
Fenty x Puma Creeper Phatty 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Rihanna is featured in the 2024 advertising campaign for Fenty x Puma, titled Creeper Phatty. She is holding a giant wooden pencil diagonally across her body while wearing an oversized white coat with red accents and platform Puma sneakers. Her blonde-highlighted hair is styled with small pigtails, and she poses against a textured, dark red studio background. The lighting highlights the subject against the deep red environment.
Style
Vertical, Commercial, Moody, Warm
Industries
Sportswear
Color
Pure White (50%)
Crimson (30%)
Caramel (20%)
Background
Coloured Seamless
Context
Advertising Campaign