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BrandFenty x Puma
ProjectCreeper Phatty 2024 Ad Campaign
Group of four models posing against a textured white background wearing streetwear and sneakers for Fenty x Puma ad campaign

Fenty x Puma Creeper Phatty 2024 Ad Campaign 2024

Associated creatives

Rihanna
RihannaFenty Creative Director
Rihanna
RihannaModels
Anjelica Huston
Anjelica HustonModels
and Chloe Cherry
and Chloe CherryModels

Tags

group of four modelsfour modelsgroup of modelsmodels posingstreetwear ad campaignfenty x puma campaign

Description

Four models pose together against a neutral textured studio background for the Fenty x Puma Creeper Phatty 2024 ad campaign. The group displays layered preppy and athletic streetwear looks featuring varsity jackets, pleated skirts, shorts, and patterned socks, paired with platform sneakers. Studio lighting creates an even, clean exposure with crisp shadows on the floor. The composition balances standing and seated figures in a structured editorial arrangement.

Style

Editorial, Horizontal, Warm, Clean

Industries

Sportswear

Color

Jet Black (40%)
Navy (30%)
Crimson (30%)

Background

White Seamless

Context

Advertising Campaign