Fenty, Puma Creeper Phatty 2024 Ad Campaign 2024

About

This commercial campaign image for the Fenty x Puma Creeper Phatty 2024 ad campaign features a burgundy corduroy platform sneaker perched atop a stacked pile of spiral-bound notebooks. The sneaker showcases a textured corduroy upper with a contrasting white formstrip and a prominent, ridged gum platform sole. The bottom shoe is flipped upward to reveal the textured tread and gum sole with a piece of pink bubblegum stuck to it. The composition is shot against a neutral grey studio background with soft directional lighting that highlights the varied textures of the corduroy, rubber, and worn paper.