Logo
  • Home
  • ·Media
  • ·Fenty x Puma Creeper Phatty sneaker campaign image
BrandFenty x Puma
ProjectCreeper Phatty 2024 Ad Campaign
Burgundy corduroy platform sneaker with a thick gum sole stacked on a pile of notebooks on a grey studio background

Fenty x Puma Creeper Phatty 2024 Ad Campaign 2024

Associated creatives

Rihanna
RihannaFenty Creative Director
Rihanna
RihannaModels
Anjelica Huston
Anjelica HustonModels
and Chloe Cherry
and Chloe CherryModels

Tags

burgundy corduroy platform sneakercorduroy platform sneakerplatform sneakersneakergum sole sneakergum soleburgundy sneakerstacked notebooksnotebooks

Description

This commercial campaign image for the Fenty x Puma Creeper Phatty 2024 ad campaign features a burgundy corduroy platform sneaker perched atop a stacked pile of spiral-bound notebooks. The sneaker showcases a textured corduroy upper with a contrasting white formstrip and a prominent, ridged gum platform sole. The bottom shoe is flipped upward to reveal the textured tread and gum sole with a piece of pink bubblegum stuck to it. The composition is shot against a neutral grey studio background with soft directional lighting that highlights the varied textures of the corduroy, rubber, and worn paper.

Style

Vertical, Commercial, Clean

Industries

Sportswear

Color

Burgundy (50%)
Caramel (50%)

Background

Grey Seamless

Context

Advertising Campaign