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BrandFenty x Puma
ProjectCreeper Phatty 2024 Ad Campaign
Two models sitting on a vintage school desk wearing white shirts and sneakers against a textured green studio backdrop.

Fenty x Puma Creeper Phatty 2024 Ad Campaign 2024

Associated creatives

Rihanna
RihannaFenty Creative Director
Rihanna
RihannaModels
Anjelica Huston
Anjelica HustonModels
and Chloe Cherry
and Chloe CherryModels

Tags

two models on school desktwo modelsmodels on school deskschool deskburgundy platform sneakersplatform sneakersburgundy sneakerswhite button down shirtwhite shirt

Description

This image from the Fenty x Puma Creeper Phatty 2024 campaign features two models posing creatively on a vintage school desk. One model is seated on the desk surface wearing a striped top and dark footwear, while the other sits below in a white button-down shirt paired with patterned argyle socks and burgundy platform sneakers. The composition is set against an earthy, mottled green textured studio backdrop with soft, directional lighting that creates a moody atmosphere.

Style

Vertical, Commercial, Moody, Earthy

Techniques

Natural light

Industries

Sportswear

Color

Pure White (50%)
Jet Black (30%)
Crimson (20%)

Background

Textured Backdrop

Context

Advertising Campaign