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BrandFenty x Puma
ProjectCreeper Phatty 2024 Ad Campaign
Chloe Cherry seated at a school desk wearing pink sneakers and blowing a bubblegum bubble against a textured red background

Fenty x Puma Creeper Phatty 2024 Ad Campaign 2024

Associated creatives

Rihanna
RihannaFenty Creative Director
Rihanna
RihannaModels
Anjelica Huston
Anjelica HustonModels
and Chloe Cherry
and Chloe CherryModels

Tags

chloe cherrychloe cherry sittingwoman blowing bubblegumpink platform sneakerspink sneakersplatform sneakerswhite school shirtschool deskvintage school deskopen bookred tiepatterned backpack

Description

Chloe Cherry is featured in the 2024 Creeper Phatty ad campaign for Fenty x Puma, directed by Rihanna. She is seated at a small vintage school desk with a red backdrop, holding an open book titled Riri's book while blowing a bubblegum bubble. She wears a white top, dark socks, and pink platform sneakers with white laces. A red tie hangs down the front of the desk, and a patterned backpack rests on the floor below. The lighting is warm and directional, creating a playful and nostalgic studio atmosphere.

Style

Vertical, Commercial, Earthy, Retro

Industries

Sportswear

Color

Pure White (50%)
Hot Pink (30%)
Jet Black (20%)

Background

Textured Backdrop

Context

Advertising Campaign