Fenty
Fenty's bold, high-energy fashion and sportswear campaigns across lingerie and streetwear
Featured Fenty projects
This week's top Fenty projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Savage, Fenty · Savage x Fenty March 2026
The Savage x Fenty March 2026 campaign pushes the boundaries of contemporary lingerie fashion, delivering a masterclass in high-octane color theory and visual storytelling. Photographer Dennis Leupold utilizes precise studio strobe lighting to elevate the collection’s intricate lace and floral embroidery, creating a series of images that feel both kinetic and sculptural. By centering the campaign on model Arame Fall, the imagery leans into a narrative of grace and confidence, capturing her in dynamic, dance-inspired poses that highlight the fluidity of the form-fitting bodysuits and delicate sets. The project is defined by a saturated, maximalist aesthetic, where a vivid palette of lilac, magenta, and deep purple transforms the studio space into a tactile environment. These editorial portraits utilize a punchy, graphic approach to balance the softness of sheer fabrics with the architectural lines of modern styling, such as dramatic fringe headwear and statement metallic accessories. Each shot functions as a sophisticated lifestyle portrait, blending commercial appeal with an avant-garde edge. By consistently prioritizing texture—from the plush, carpeted floor to the subtle sheen of the lingerie—the project achieves a highly cohesive, immersive look that underscores Savage x Fenty’s ongoing commitment to bold, unapologetic expression within the fashion industry. The resulting work remains both visually arresting and deeply connected to the brand’s signature, high-energy ethos.
Project Fenty · Fenty X Puma 2025 Campaign
The Fenty X Puma 2025 campaign explores the intersection of sportswear and high-fashion aesthetics. Through a series of dynamic, athletic compositions, the work features models suspended mid-air against stark industrial concrete backdrops, leaning into a surreal, high-energy visual language. Creative direction by Rihanna and photography by Yis Kid define the aesthetic, which utilizes hard light and clean framing to highlight material textures like satin, metallic accents, and technical fabrics. The production is supported by styling from Soki Mak, with hair by Tamara McNaughton, makeup by Hector Espinal, and casting by Juliun Williams.
Fenty · Savage X Fenty 2023
Fenty presents the 2023 campaign for Savage X Fenty, a dynamic promotional video showcasing the latest collection of lingerie and apparel. Produced by Fresh Film, the commercial focuses on the interplay of vibrant color palettes and bold silhouettes. The production utilizes saturated neon lighting, casting the cast in contrasting pink and blue tones to emphasize the textures of the apparel and jewelry. The work leans into a high-energy aesthetic, employing quick cuts and vertical framing to suit a modern, digital-first format.
Fenty · Savage X Fenty by Rihanna
This commercial campaign for Savage X Fenty by Rihanna features a series of live-action vignettes showcasing vibrant lingerie, harnesses, and loungewear. Captured across domestic interior settings, the film leans into a blend of vintage aesthetics and modern commercial polish. The production, supported by Serial Pictures with music and sound design by IXYXI, utilizes warm lighting and saturated color grading to frame the diverse models. The edit incorporates energetic cuts and slow motion to highlight intricate details within the fabric textures and accessories.
Fenty · Savage x Fenty - Full Speed
Fenty delivers an high-energy commercial for the Savage x Fenty collection, Full Speed. The project leans into an immersive electronic aesthetic, utilizing a live-action technique to capture rhythmic movement. Defined by rapid cuts and neon illumination, the visual language incorporates motion-blurred backgrounds and striking light trails. Production was handled by LDM Productions, with music and sound design provided by IXYXI.
Fenty · Savage x Fenty - Game Day
Fenty presents the Savage x Fenty Game Day campaign, an energetic commercial showcasing the latest sportswear collection. The video features Rihanna modeling athletic apparel and headwear, set against an atmospheric backdrop defined by intentional, dynamic lighting effects. Produced by LDM Productions, the project utilizes live-action techniques to emphasize the collection's aesthetic. The visual narrative is supported by a bespoke sound design composed by IXYXI, presented in a vertical format optimized for digital consumption.
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