Fenty
Fenty's bold, high-energy fashion and sportswear campaigns across lingerie and streetwear
Featured Fenty projects
This week's top Fenty projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Savage, Fenty · Savage x Fenty March 2026
The Savage x Fenty March 2026 campaign pushes the boundaries of contemporary lingerie fashion, delivering a masterclass in high-octane color theory and visual storytelling. Photographer Dennis Leupold utilizes precise studio strobe lighting to elevate the collection’s intricate lace and floral embroidery, creating a series of images that feel both kinetic and sculptural. By centering the campaign on model Arame Fall, the imagery leans into a narrative of grace and confidence, capturing her in dynamic, dance-inspired poses that highlight the fluidity of the form-fitting bodysuits and delicate sets. The project is defined by a saturated, maximalist aesthetic, where a vivid palette of lilac, magenta, and deep purple transforms the studio space into a tactile environment. These editorial portraits utilize a punchy, graphic approach to balance the softness of sheer fabrics with the architectural lines of modern styling, such as dramatic fringe headwear and statement metallic accessories. Each shot functions as a sophisticated lifestyle portrait, blending commercial appeal with an avant-garde edge. By consistently prioritizing texture—from the plush, carpeted floor to the subtle sheen of the lingerie—the project achieves a highly cohesive, immersive look that underscores Savage x Fenty’s ongoing commitment to bold, unapologetic expression within the fashion industry. The resulting work remains both visually arresting and deeply connected to the brand’s signature, high-energy ethos.
Project Fenty · Fenty X Puma 2025 Campaign
The Fenty X Puma 2025 campaign explores the intersection of sportswear and high-fashion aesthetics. Through a series of dynamic, athletic compositions, the work features models suspended mid-air against stark industrial concrete backdrops, leaning into a surreal, high-energy visual language. Creative direction by Rihanna and photography by Yis Kid define the aesthetic, which utilizes hard light and clean framing to highlight material textures like satin, metallic accents, and technical fabrics. The production is supported by styling from Soki Mak, with hair by Tamara McNaughton, makeup by Hector Espinal, and casting by Juliun Williams.
Fenty · Savage X Fenty 2023
Fenty presents the 2023 campaign for Savage X Fenty, a dynamic promotional video showcasing the latest collection of lingerie and apparel. Produced by Fresh Film, the commercial focuses on the interplay of vibrant color palettes and bold silhouettes. The production utilizes saturated neon lighting, casting the cast in contrasting pink and blue tones to emphasize the textures of the apparel and jewelry. The work leans into a high-energy aesthetic, employing quick cuts and vertical framing to suit a modern, digital-first format.
Fenty · Savage X Fenty by Rihanna
This commercial campaign for Savage X Fenty by Rihanna features a series of live-action vignettes showcasing vibrant lingerie, harnesses, and loungewear. Captured across domestic interior settings, the film leans into a blend of vintage aesthetics and modern commercial polish. The production, supported by Serial Pictures with music and sound design by IXYXI, utilizes warm lighting and saturated color grading to frame the diverse models. The edit incorporates energetic cuts and slow motion to highlight intricate details within the fabric textures and accessories.
Fenty · Savage x Fenty - Full Speed
Fenty delivers an high-energy commercial for the Savage x Fenty collection, Full Speed. The project leans into an immersive electronic aesthetic, utilizing a live-action technique to capture rhythmic movement. Defined by rapid cuts and neon illumination, the visual language incorporates motion-blurred backgrounds and striking light trails. Production was handled by LDM Productions, with music and sound design provided by IXYXI.
Fenty · Savage x Fenty - Game Day
Fenty presents the Savage x Fenty Game Day campaign, an energetic commercial showcasing the latest sportswear collection. The video features Rihanna modeling athletic apparel and headwear, set against an atmospheric backdrop defined by intentional, dynamic lighting effects. Produced by LDM Productions, the project utilizes live-action techniques to emphasize the collection's aesthetic. The visual narrative is supported by a bespoke sound design composed by IXYXI, presented in a vertical format optimized for digital consumption.
Project Fenty, Puma · Creeper Phatty 2024 Ad Campaign
The Fenty x Puma Creeper Phatty 2024 ad campaign masterfully leans into a nostalgic academic aesthetic, reimagining the footwear giant through a lens of curated, eccentric prep. Under the creative direction of Rihanna, who also appears as a central figure, the campaign channels a distinctive visual language that oscillates between high-fashion editorial and playful, object-focused commerciality. The execution relies heavily on studio strobe lighting to emphasize the tactility of the collection, from suede textures to corduroy finishes, while employing a recurring palette of deep reds, olive greens, and neutral mottled backgrounds. By integrating props like vintage globes, overhead projectors, and oversized writing instruments, the imagery captures a scholarly charm that feels both classic and subversively modern. Alongside Rihanna, the casting of Anjelica Huston and Chloe Cherry adds a multi-generational, boundary-pushing appeal to the lineup. Through precise studio editorial techniques and live-action elements, the project elevates a simple sneaker launch into a narrative-driven experience. The imagery consistently highlights the platform soles and brand identity against stark, clean surfaces, proving that the Fenty x Puma partnership remains a masterclass in blending lifestyle storytelling with technical product precision. The campaign is a testament to editorial minimalism that refuses to sacrifice personality, grounding its high-concept styling in the relatable, tactile world of school-day nostalgia and bold, street-ready silhouettes.
Project Diesel, Savage, Fenty · 2024 Ad Campaign
The Diesel x Savage X Fenty 2024 ad campaign represents a bold synthesis of luxury fashion and high-energy street style, successfully blurring the lines between raw, provocative utility and inclusive, modern glamour. Under the distinct creative direction of Glenn Martens, the project channels a rebellious spirit that leans into the archival sensibilities of Diesel while embracing the unapologetic body-positivity synonymous with the Savage X Fenty brand. Captured through the lens of photographer Salvatore Matarazzo in the sun-drenched landscapes of Tuscany, Italy, the imagery functions as both an aspirational lifestyle series and a high-impact commercial endeavor. The campaign utilizes natural light to push saturated, high-contrast aesthetics that highlight a diverse cast of models, effectively celebrating a broad spectrum of ages and physical identities. By weaving together tactical textures—from denim and metallic bodysuits to intricate mesh lace—the execution maintains a cohesive editorial rhythm. The use of vibrant outdoor settings and spontaneous, kinetic interactions, such as an arm-wrestling match at a beach club, creates an authentic, lived-in feel that separates this work from traditional, stiff fashion photography. This collaboration thrives on its dynamic composition and authentic energy, delivering a visceral, sun-soaked narrative that feels perfectly suited for the season while signaling a definitive shift toward more inclusive, multi-faceted representations within the global fashion market.
Fenty · V-Day 2023
Fenty celebrates V-Day 2023 with a high-energy commercial campaign set within a high-contrast studio. The film utilizes saturated neon lighting, specifically deep reds and purples, to create a moody atmosphere that focuses on the collection's texture and silhouette. Produced by Fresh Film, the project leans into a fast-paced edit with graphic overlays, including crystal heart motifs and bold typography. The visual execution incorporates pulsing light effects and chiaroscuro techniques to heighten the dramatic presentation of the lingerie.
Fenty · Savage x Fenty - Valentine's Day
This promotional campaign for Fenty showcases the Savage x Fenty Valentine's Day collection through a series of high-contrast visuals. Directed by LDM Productions, the project leans into a cinematic aesthetic characterized by saturated colors and atmospheric lighting. Featuring abstract geometric elements and a distinct neon palette, the video highlights the intricate details of the lace apparel. Sound design and music for the campaign are provided by IXYXI, supporting the fluid, slow-motion movement of the talent.
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