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Rihanna wearing an oversized plaid bow and black skirt with sneakers against a grey textured studio backdrop

Fenty, Puma Creeper Phatty 2024 Ad Campaign 2024

About

This image from the Fenty x Puma Creeper Phatty 2024 ad campaign features Rihanna posing against a neutral textured studio background. She wears an elaborate white top with an oversized plaid bow accessory wrapped around her shoulders, paired with a structured black skirt and dark sneakers. The lighting is soft and directional, highlighting the dramatic textures of the wardrobe and accessories. The composition captures a bold, fashion-forward editorial aesthetic.

Brand

Project

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Background

Grey Seamless

Context

Advertising Campaign