Logo
  • Home
  • ·Media
  • ·Fenty x Puma Creeper Phatty ad campaign featuring Rihanna
BrandFenty x Puma
ProjectCreeper Phatty 2024 Ad Campaign
Rihanna wearing an oversized plaid bow and black skirt with sneakers against a grey textured studio backdrop

Fenty x Puma Creeper Phatty 2024 Ad Campaign 2024

Associated creatives

Rihanna
RihannaFenty Creative Director
Rihanna
RihannaModels
Anjelica Huston
Anjelica HustonModels
and Chloe Cherry
and Chloe CherryModels

Tags

rihannarihanna posingwoman wearing plaid bowplaid bowoversized plaid bowblack skirtdark sneakerssneakers

Description

This image from the Fenty x Puma Creeper Phatty 2024 ad campaign features Rihanna posing against a neutral textured studio background. She wears an elaborate white top with an oversized plaid bow accessory wrapped around her shoulders, paired with a structured black skirt and dark sneakers. The lighting is soft and directional, highlighting the dramatic textures of the wardrobe and accessories. The composition captures a bold, fashion-forward editorial aesthetic.

Style

Editorial, Vertical, Clean

Industries

Sportswear

Color

Jet Black (50%)
Pure White (50%)

Background

Grey Seamless

Context

Advertising Campaign