Matt Chee, Producer, Sydney

Description

This outdoor commercial campaign image features a woman standing atop a wooden crate in the center of a grassy field. She wears a long yellow trench coat and matching trousers, positioned in front of a large, semi-open yellow parachute structure. Two standing cone-shaped lamps are placed on wooden crates in the foreground on the left. The scene is captured under natural daylight with a clear horizon and scattered clouds. Bold white typography reading FREEDOM and make anywhere home is overlaid on the image.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Specialty Retailers

Color

Background

Meadow

Context

Advertising Campaign