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Brand
Back Market
ProjectBrand Identity
Large outdoor billboard for Back Market showing a hand wearing a smartwatch and gold ring over a milkshake graphic

Back Market Brand Identity 2024

Associated creatives

Studio Herrström
Studio HerrströmGraphic Design
Dan Brill (Back Market)Vianney Vaute (Back Market)
Dan Brill (Back Market)Vianney Vaute (Back Market)Creative Direction
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)Brand Marketing
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)Production and Operations
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)Design
Florian Lissot (Back Market)Ray Ho (Back Market)
Florian Lissot (Back Market)Ray Ho (Back Market)Product Design

Tags

billboard advertisingbillboardadvertisingoutdoor advertisingBack Market billboardBack Market brandingBack Market

Description

This outdoor advertising campaign for Back Market features a large building facade billboard displaying a vibrant pink and lime green graphic design. A prominent hand wearing a smartwatch and a gold ring rests above a strawberry milkshake topped with whipped cream and a cherry. The bold typography reads Tested. Perfected. Reborn and More than refurbished. Reborn, accompanied by the Back Market logo. The installation is mounted on a stone building exterior under daylight conditions.