BrandBack Market
ProjectBrand Identity
Back Market Brand Identity 2024
Associated creatives
Studio HerrströmGraphic Design
Dan Brill (Back Market)Vianney Vaute (Back Market)Creative Direction
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)Brand Marketing
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)Production and Operations
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)Design
Florian Lissot (Back Market)Ray Ho (Back Market)Product Design
Tags
Description
This outdoor advertising campaign for Back Market features a large building facade billboard displaying a vibrant pink and lime green graphic design. A prominent hand wearing a smartwatch and a gold ring rests above a strawberry milkshake topped with whipped cream and a cherry. The bold typography reads Tested. Perfected. Reborn and More than refurbished. Reborn, accompanied by the Back Market logo. The installation is mounted on a stone building exterior under daylight conditions.
Style
Horizontal, Commercial, Clean, Graphic
Industries
Apps & Digital Platforms
Color
Blush (50%)
Lime (30%)
Pure White (20%)
Background
Residential Building
Context
Out of Home (OOH)