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Brand
Back Market
ProjectBrand Identity

Back Market Brand Identity 2024

Associated creatives

Studio Herrström
Studio HerrströmGraphic Design
Dan Brill (Back Market)Vianney Vaute (Back Market)
Dan Brill (Back Market)Vianney Vaute (Back Market)Creative Direction
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)Brand Marketing
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)Production and Operations
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)Design
Florian Lissot (Back Market)Ray Ho (Back Market)
Florian Lissot (Back Market)Ray Ho (Back Market)Product Design

Tags

animated characteranimated videoblue charactercharacter animationmotion graphics

Description

This animated video sequence created for Back Market features a vibrant brand identity exploration with dynamic motion graphics and colourful character illustrations. The sequence showcases stylized blue-skinned figures engaged in energetic poses and interacting with technology against shifting hypnotic background patterns. Designed by Studio Herrström with creative direction from Dan Brill and Vianney Vaute, the project utilizes bold chromatic palettes and surreal digital aesthetics to create an engaging visual rhythm. The rapid transitions between character animations and product motifs establish a playful and unconventional tone.