BrandBack Market
ProjectBrand Identity
Back Market Brand Identity 2024
Associated creatives
Studio HerrströmGraphic Design
Dan Brill (Back Market)Vianney Vaute (Back Market)Creative Direction
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)Brand Marketing
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)Production and Operations
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)Design
Florian Lissot (Back Market)Ray Ho (Back Market)Product Design
Tags
Description
This image showcases the brand identity and product packaging design for Back Market, created by Studio Herrström and the in-house creative team. Several rectangular boxes in shades of blue, green, and purple sit arranged on a smooth grey surface against a dark background. Each box features bold typographic elements including the phrase Rejoice in your choice alongside distinctive geometric patterns and concentric circles. The lighting is soft and directional, highlighting the matte textures and vibrant colour palette of the packaging.
Style
Vertical, Commercial, Clean, Graphic
Techniques
Typography, 3D render / CGI
Industries
Apps & Digital Platforms
Color
Royal Blue (40%)
Forest Green (30%)
Plum (30%)
Background
Grey Seamless
Context
Advertising Campaign