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Colorful branded product packaging boxes with geometric patterns and typographic text on a grey surface.

Back Market Brand Identity 2024

About

This image showcases the brand identity and product packaging design for Back Market, created by Studio Herrström and the in-house creative team. Several rectangular boxes in shades of blue, green, and purple sit arranged on a smooth grey surface against a dark background. Each box features bold typographic elements including the phrase Rejoice in your choice alongside distinctive geometric patterns and concentric circles. The lighting is soft and directional, highlighting the matte textures and vibrant colour palette of the packaging.

Brand

Back Market

Project

Back Market Brand Identity 2024

Keywords

branded product packaging boxesproduct packaging boxespackaging boxesboxesbranded packagingBack Market packagingBack Market boxes

Credits

Studio Herrström
Graphic Design
Dan Brill (Back Market)Vianney Vaute (Back Market)
Creative Direction
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)
Brand Marketing
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)
Production and Operations

Styles

VerticalCommercialCleanGraphic

Techniques

Typography3D render / CGI

Industries

Apps & Digital Platforms

Background

Grey Seamless

Context

Advertising Campaign
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