BrandBack Market
ProjectBrand Identity
Back Market Brand Identity 2024
Associated creatives
Studio HerrströmGraphic Design
Dan Brill (Back Market)Vianney Vaute (Back Market)Creative Direction
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)Brand Marketing
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)Production and Operations
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)Design
Florian Lissot (Back Market)Ray Ho (Back Market)Product Design
Tags
Description
This vibrant digital illustration created for Back Market's brand identity features dynamic characters engaging in playful motion. The composition is set against a striking blue background featuring a bold yellow and green zigzag pattern on the left side. Stylized figures ride a blue bicycle, rendered with clean graphic lines and flat color fills including bright yellow, orange, and purple hues. The artwork exhibits a playful and energetic graphic design style with sharp contrasts and bold vector forms.
Style
Horizontal, Commercial, playful, Graphic
Techniques
Vector
Industries
Apps & Digital Platforms
Color
Cobalt (40%)
Golden Yellow (30%)
Burnt Orange (30%)
Background
Solid Colour
Context
Advertising Campaign