Back Market Brand Identity 2024
About
This motion graphics video showcases the brand identity for Back Market, featuring clean animated typography and dynamic logo reveals against solid black and vibrant light green backgrounds. The sequence highlights crisp white branding elements with distinctive double-arrow iconography. Graphic design by Studio Herrström with creative direction and production contributions from the Back Market team.
Brand
Project
Keywords
Credits
Studio Herrström
Graphic Design
Dan Brill (Back Market)Vianney Vaute (Back Market)
Creative Direction
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)
Brand Marketing
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)
Production and Operations
Styles
Techniques
Industries
Background
Solid Colour
Context
Brand Film / Corporate Video