BrandBack Market
ProjectBrand Identity
Back Market Brand Identity 2024
Associated creatives
Studio HerrströmGraphic Design
Dan Brill (Back Market)Vianney Vaute (Back Market)Creative Direction
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)Brand Marketing
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)Production and Operations
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)Design
Florian Lissot (Back Market)Ray Ho (Back Market)Product Design
Tags
Description
Graphic design asset created for the Back Market brand identity project. The composition features centered typography in white and lime green alongside prominent curved graphic elements arranged symmetrically across a deep purple background. Studio Herrström contributed graphic design to the project under creative direction and production operations from the Back Market team. The visual style utilizes clean vector aesthetics with high-contrast dual-tone coloring.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Vector
Industries
E-commerce Platforms
Color
Lime (40%)
Jet Black (60%)
Background
Solid Colour
Context
Advertising Campaign