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Back Market brand identity featuring white and lime green typography with curved graphic elements against a dark purple background.

Back Market Brand Identity 2024

About

Graphic design asset created for the Back Market brand identity project. The composition features centered typography in white and lime green alongside prominent curved graphic elements arranged symmetrically across a deep purple background. Studio Herrström contributed graphic design to the project under creative direction and production operations from the Back Market team. The visual style utilizes clean vector aesthetics with high-contrast dual-tone coloring.

Brand

Back Market

Project

Back Market Brand Identity 2024

Keywords

Back Market logoBack Marketlogo designbrand identitytypographygreen typography

Credits

Studio Herrström
Graphic Design
Dan Brill (Back Market)Vianney Vaute (Back Market)
Creative Direction
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)
Brand Marketing
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)
Production and Operations

Styles

HorizontalCommercialCleanGraphic

Techniques

Vector

Industries

E-commerce Platforms

Background

Solid Colour

Context

Advertising Campaign
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