BrandBack Market
ProjectBrand Identity
Back Market Brand Identity 2024
Associated creatives
Studio HerrströmGraphic Design
Dan Brill (Back Market)Vianney Vaute (Back Market)Creative Direction
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)Brand Marketing
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)Production and Operations
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)Design
Florian Lissot (Back Market)Ray Ho (Back Market)Product Design
Tags
Description
An outdoor billboard for Back Market is mounted on the exterior facade of a multi-story urban residential building under a clear blue sky. The large vertical poster features a pink and warm gradient background displaying a rendered smartwatch with a green concentric-circle watch face and a perforated grey band. Playful typography across the top reads Tech in every color, including green, with the Back Market logo positioned in the lower corner. A tall palm tree stands on the left side of the frame, and a streetlamp with banners is visible in the lower right foreground.
Style
Vertical, Commercial, Warm
Techniques
3D render / CGI
Industries
Apps & Digital Platforms
Background
Residential Building
Context
Out of Home (OOH)