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Brand
Back Market
ProjectBrand Identity
A large outdoor billboard for Back Market displaying a smartwatch graphic against a pink gradient background on an urban building.

Back Market Brand Identity 2024

Associated creatives

Studio Herrström
Studio HerrströmGraphic Design
Dan Brill (Back Market)Vianney Vaute (Back Market)
Dan Brill (Back Market)Vianney Vaute (Back Market)Creative Direction
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)Brand Marketing
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)Production and Operations
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)Design
Florian Lissot (Back Market)Ray Ho (Back Market)
Florian Lissot (Back Market)Ray Ho (Back Market)Product Design

Tags

billboard advertisementbillboardadvertisementsmartwatch graphicsmartwatchwatch

Description

An outdoor billboard for Back Market is mounted on the exterior facade of a multi-story urban residential building under a clear blue sky. The large vertical poster features a pink and warm gradient background displaying a rendered smartwatch with a green concentric-circle watch face and a perforated grey band. Playful typography across the top reads Tech in every color, including green, with the Back Market logo positioned in the lower corner. A tall palm tree stands on the left side of the frame, and a streetlamp with banners is visible in the lower right foreground.