Back Market: Brand Identity

Aug 2024

Back Market updates its brand identity with a high-energy visual system that leans into bold, vector-driven aesthetics. Designed by Studio Herrström in collaboration with the internal team, the project establishes a distinct visual language characterized by high-contrast chromatic palettes of lime green, deep purple, and vibrant yellow. The execution integrates a broad mix of motion graphics, 3D renders, and flat vector illustration to communicate the company's commitment to refurbished technology. The project channels a playful, unconventional tone through rapid-fire animations and stylized character work. Creative direction was led by Dan Brill and Vianney Vaute, with graphic design contributions from Studio Herrström. The identity system is applied across diverse touchpoints, including digital displays, urban outdoor advertising, and product packaging, utilising clean typography to reinforce core messaging.

Horizontal, Commercial, Graphic