Back Market
Brand Identity
Aug 2024
Back Market establishes a bold visual system through this comprehensive brand identity project. The design centers on high-contrast vector aesthetics, utilizing a vibrant palette of lime green, deep purple, and neon accents to redefine the visual language of refurbished technology. The project integrates clean graphic design and motion graphics to articulate a playful and disruptive tone across digital, social, and out-of-home platforms. Studio Herrström led the graphic design execution, working alongside the internal Back Market creative team. The identity is anchored by dynamic motion design and flat vector illustration, featuring stylized character animations and geometric typographic layouts that emphasize the 'Rejoice in your choice' messaging. Creative direction was provided by Dan Brill and Vianney Vaute, with production and operations support from Flore Lajouanie, Hannah Laloum, and Rachel Stone.
Horizontal, Commercial, Graphic
Apps & Digital Platforms
Associated creatives
