Logo
Back Market brand identity featuring white and lime green typography with curved graphic elements against a dark purple background.
A large outdoor billboard for Back Market displaying a smartwatch graphic against a pink gradient background on an urban building.
Colorful branded product packaging boxes with geometric patterns and typographic text on a grey surface.
Large outdoor billboard for Back Market showing a hand wearing a smartwatch and gold ring over a milkshake graphic
Colorful vector illustration of characters riding a bicycle against a blue and yellow zig zag background.
Digital illustration of a person with headphones looking at a phone with chat bubbles, above text reading Rejoice in your choice. Back Market.
Back Market brand identity featuring white and lime green typography with curved graphic elements against a dark purple background.

Back Market Brand Identity 2024

About

Back Market updates its brand identity with a high-energy visual system that leans into bold, vector-driven aesthetics. Designed by Studio Herrström in collaboration with the internal team, the project establishes a distinct visual language characterized by high-contrast chromatic palettes of lime green, deep purple, and vibrant yellow. The execution integrates a broad mix of motion graphics, 3D renders, and flat vector illustration to communicate the company's commitment to refurbished technology. The project channels a playful, unconventional tone through rapid-fire animations and stylized character work. Creative direction was led by Dan Brill and Vianney Vaute, with graphic design contributions from Studio Herrström. The identity system is applied across diverse touchpoints, including digital displays, urban outdoor advertising, and product packaging, utilising clean typography to reinforce core messaging.

Brand

Back Market

Credits

Studio Herrström
Graphic Design
Dan Brill (Back Market)Vianney Vaute (Back Market)
Creative Direction
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)
Brand Marketing
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)
Production and Operations

Industries

Apps & Digital Platforms

Styles

HorizontalCommercialGraphic
Similar projects
Back Market
Brand Identity
Project
Black fabric zipper pouch featuring white and purple doodle patterns and the Back Market logo against a dark background
Back Market
Not Black Market
Project
Back Market
The Monster
Project
Back Market
Shake ‘n Make
Project
Back Market
The New One
Project
Back Market
Meet R
Project
Back Market
Back Market Back to School
Project
5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by