BrandBack Market
ProjectBrand Identity
Back Market Brand Identity 2024
Associated creatives
Studio HerrströmGraphic Design
Dan Brill (Back Market)Vianney Vaute (Back Market)Creative Direction
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)Brand Marketing
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)Production and Operations
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)Design
Florian Lissot (Back Market)Ray Ho (Back Market)Product Design
Tags
Description
This digital illustration features a stylized character wearing headphones and looking at a smartphone, accompanied by speech bubbles containing emotive icons. The artwork is set against a vibrant purple background with light green framing elements. Below the illustration, dark typography displays the campaign slogan Rejoice in your choice alongside the Back Market logo. The composition employs bold graphic shapes, clean vector lines, and a high-contrast color palette of purple, green, white, and dark teal. Created as part of the brand identity project for Back Market, the piece showcases modern commercial graphic design.
Style
Artistic, Vertical, Graphic
Techniques
Vector
Industries
Apps & Digital Platforms
Color
Violet (40%)
Pure White (30%)
Forest Green (30%)
Context
Advertising Campaign