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Back Market
ProjectBrand Identity

Back Market Brand Identity 2024

Associated creatives

Studio Herrström
Studio HerrströmGraphic Design
Dan Brill (Back Market)Vianney Vaute (Back Market)
Dan Brill (Back Market)Vianney Vaute (Back Market)Creative Direction
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)Brand Marketing
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)Production and Operations
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)Design
Florian Lissot (Back Market)Ray Ho (Back Market)
Florian Lissot (Back Market)Ray Ho (Back Market)Product Design

Tags

brand identity videoback market brand identityanimated illustrationmotion graphicssubway advertisementlaptop animationrefurbished tech

Description

This brand identity video for Back Market showcases a dynamic mix of motion graphics, subway station advertising mockups, and animated illustrated characters against vibrant purple and green backgrounds. The sequence highlights refurbished consumer technology including laptops, headphones, and smartwatches, underscored by bold typographic statements such as More than refurbished. Reborn. and Buy Different. Created with vibrant neon and contrasting tones, the commercial integrates graphic design by Studio Herrström and creative direction from the Back Market team.