Peloton
A Fitness Carol
Brand
ProjectA Fitness Carol
Date
Dec 2021
Description
Peloton presents A Fitness Carol, a holiday-themed campaign spot that captures a narrative shift from winter isolation to active participation. The film follows a central character whose initial resistance to the season melts away upon receiving a stationary bike, pivoting the focus toward movement and home-based fitness. Produced by adam&eveDDB, the work utilises live-action techniques and cinematic lighting to highlight the interior setting. The production benefits from post-production and VFX work by Wave Studios NY, resulting in a project that leans into atmospheric storytelling and rich, intentional framing.
Style
Horizontal, Cinematic, Raw
Industries
Fitness
Event
Christmas
Color
Crimson
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.