Peloton: Holiday Tread
Brand
Date
Apr 2023
Description
Peloton's Holiday Tread campaign highlights the integration of home fitness equipment into daily routines, capturing the focus and comfort of a personal training session. The production moves through a residential interior, framing individuals as they interact with digital instructors via their equipment. Produced by Scholar, the film leans into a cinematic aesthetic, utilizing warm ambient lighting to emphasize the domestic setting. The work utilizes live-action technique to document the flow of movement, centering on the interaction between user and screen across a range of home workouts.
Style
Horizontal, Action, Cinematic, Warm
Industries
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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