Peloton: Member Stories - Candice Brathwaite
Brand
Date
Jan 2025
Description
Peloton explores the intersection of personal narrative and physical training in this documentary-style brand film. Centered on author Candice Brathwaite, the piece documents her fitness journey, transitioning between indoor treadmill sessions and outdoor running sequences. The film utilizes a cinematic, live-action technique to capture candid moments of reflection within a domestic setting. Production was handled by Lowkey Films, focusing on a clean, warm aesthetic to frame the member's perspective on sport and movement.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Slow motion
Industries
Color
Jet Black
Hot Pink
Royal Blue
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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