This fitness campaign for Peloton profiles instructor Camila Ramon, capturing her personal transition from Buenos Aires to Miami through a blend of lifestyle portraiture and training sequences. The project utilises a cinematic approach, alternating between warm, golden hour studio lighting and high-contrast, black-and-white performance footage.
The narrative incorporates personal archival material alongside live-action coaching sessions. Heavy Duty Projects provided the music and sound design to accompany the sequences, which transition from high-energy stationary cycling to reflective, candid portraits.
