Peloton: Cross Training Series powered by Peloton IQ

Nov 2025

Peloton introduces the Cross Training Series, a dynamic project that brings the brand's expansive workout ecosystem to the forefront. Captured within a minimalist white studio, the film showcases athletes engaging in a diverse array of cross-training disciplines, from yoga to weight-focused intervals, anchored by a series of live-action techniques and sleek product cinematography. Developed by FutureDeluxe, the commercial focuses on the technical integration between users and equipment, utilizing sharp lighting and smooth motion cuts to emphasize the physical precision of the workouts. The production features a range of collaborative efforts, with music and sound design by Harbor Picture Company, post-production and VFX by Daydreamer, and production services provided by Polymath Productions.

Horizontal, Commercial, Clean

White Seamless

Advertising Campaign