Peloton: Cori
Brand
Date
Oct 2023
Description
The film Cori for Peloton captures a narrative of endurance and recovery within the fitness sector. Produced by Dress Code, the piece tracks the physical journey of an athlete through running, swimming, and various outdoor movements. Employing a raw, documentary-style approach, the footage focuses on the realities of training, from close-up shots of physical exertion and sweat to the diagnostic imagery of medical x-rays and healing scars. The work utilizes live-action techniques to emphasize movement, framed against coastal settings with naturalistic color grading and cinematic lighting.
Style
Documentary, Horizontal, Action, Raw
Industries
Context
Brand Film / Corporate Video
Associated creatives
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