Insurance
Insurance is the one finance category built around dramatising disaster rather than avoiding the subject — the car crash, the kitchen fire — before resolving into reassurance. On Visie, that craft spans campaign and conceptual photography for marques like GEICO, State Farm, Allstate, and Nationwide, often staged with stunt teams to land the drama safely.
This week's top Insurance projects
This week's top Insurance projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Suncorp Insurance · Haven
Suncorp Insurance presents 'Haven', a documentary-style campaign addressing the escalating impacts of climate change across Australia. The project navigates the intersection of severe natural disaster events—specifically bushfires and flooding—and the pragmatic realities of insurance and community adaptation. The execution utilizes live-action technique and drone footage to contrast large-scale aerial imagery of disaster sites with intimate, grounded sequences of emergency responders and recovery efforts. Produced by PXP Studios, Revolver, Le Polish Bureau, and Hogarth Sydney with creative direction by Leo Burnett Australia, the project maintains a clean, observational tone throughout its narrative.
HESTA · Don't Tell Me
HESTA introduces 'Don't Tell Me,' a narrative-driven campaign that captures authentic vignettes of everyday life. The commercial video project moves through diverse domestic and outdoor environments, focusing on observational moments from dawn by the coast to suburban family settings. Developed in collaboration with agency partners AKQA Australia, the piece leans into a cinematic aesthetic. The production utilizes live-action technique and warm, natural tones to anchor the visual narrative, which features emergency responders alongside intimate human interactions and outdoor cooking sequences. Production was handled by Photoplay / Playtime, with post-production and visual effects provided by Heckler. The project’s soundscape was composed by Sonar Music.
GEICO · First Heckler
GEICO’s 'First Heckler' commercial campaign brings a historical lens to the brand's signature insurance messaging. The spot features a medieval knight in full metallic armor and chainmail, staged within a traditional tournament arena complete with heraldic shields and period-accurate spectators. Produced by SMUGGLER, the project utilizes live-action technique and cinematic lighting to capture the textures of the period costume and the surrounding castle grounds. The execution leans into a gritty yet clean visual aesthetic, framed under natural light to ground the narrative in its historical setting.
Petsure · Ruff N Tumble Pet Insurance
Petsure positions its Ruff N Tumble pet insurance offering through a series of narrative spots that focus on the clinical realities of veterinary care. Directed by Armand De Saint-Salvy, the campaign utilizes a clean, live-action technique to highlight the intersection of pet health and financial coverage. The visuals lean into warm, natural lighting and cinematic compositions, contrasting the sterile environment of a veterinary clinic with domestic settings. The production features various canine talent, utilizing a mix of staged clinic interiors and outdoor sequences to illustrate the utility of the insurance service. Post-production and VFX were managed by Jamie Scott, while the audio identity, including music and sound design, was developed by Bang Bang Studios.
Bupa · Everything for Health
Bupa’s Everything for Health campaign captures a series of everyday urban moments, highlighting the brand’s presence in the insurance sector through a lens of human interaction. The project utilizes live-action techniques to portray various characters, from a man navigating a bustling high street to intimate encounters in local shops and laundromats. Produced by Exit Films, the creative execution relies on cinematic, clean framing and consistent natural lighting to maintain an observational aesthetic. Additional support for the project includes consultancy from Inclusively Made, post-production and VFX by The Editors, and sound composition by Electric Sheep and Anna Chapman.
ahm · People Things Brand Platform 30 sec
The 'People Things' brand platform for ahm is a 30-second animated commercial developed by TBWA\Melbourne. The film leans into an illustrative aesthetic, utilizing a minimalist, black and white vector style to convey its message. Through a series of quick-cut vignettes, the animation captures everyday wellness and lifestyle moments. The project uses humor and simplified line drawings to anchor the narrative, maintaining a consistent graphic quality throughout the sequence.
ahm · People Things 'How Relaxing'
The People Things 'How Relaxing' campaign for ahm, developed by TBWA\Melbourne, explores the intersection of everyday domestic life and insurance-related stressors. The project is delivered through a series of animated shorts that lean into an artistic, humorous narrative style. Utilizing a minimalist aesthetic, the film features hand-drawn illustration and bold monochrome line work. The animation captures a relatable domestic transition from a quiet evening to a high-tension viewing experience, using typography and clean movement to underscore the character's reaction.
ahm · People Things 'Grinding'
AHM's 'People Things' campaign extends its playful visual identity into the dental insurance sector with this animated spot, 'Grinding'. The sequence uses minimalist vector animation to illustrate the reality of teeth grinding during sleep through clean, black-and-white line drawings. Developed by the team at TBWA\Melbourne, the creative direction leans into a stripped-back, illustrative aesthetic. The narrative follows a lighthearted transition from anthropomorphic teeth dancing to a relatable depiction of nocturnal grinding, before connecting the imagery to the brand's extras dental insurance offering.
ahm · People Things 'Crow'
Ahm expands its insurance offering through a new animated campaign, 'People Things: Crow'. Produced by TBWA\Melbourne, the commercial leans into a distinct graphic animation style to communicate optical insurance benefits. Built on minimalist, high-contrast line work, the creative focuses on the everyday interactions between a character and a crow, using an understated visual approach to frame the brand's promotional messaging.
Qantas Insurance · Miniature Worlds – Coalition Campaign
Qantas Insurance explores the scope of its coverage through a series of intricate dioramas in the Miniature Worlds campaign. Developed by agency creative Kim Verbrugghe with production from Photoplay / Playtime, the commercial leverages tabletop set design to visualize domestic and professional insurance needs. Using a blend of clean, minimalist studio environments and 3D render / CGI animation, the piece highlights specific policy categories like home, travel, and health insurance. Smooth, deliberate camera movements frame the miniature narratives, maintaining a consistent aesthetic throughout the sequence.
State Farm · Will You Be There
State Farm’s campaign 'Will You Be There' explores themes of determination and resilience within the insurance sector. The commercial employs a cinematic, monochromatic visual language, utilizing high-contrast lighting to frame its subjects in intense, close-up portraiture. Developed in collaboration with agencies Highdive and CMC Forecast, the project features production by Arts & Sciences and post-production work from Company 3 New York and 1986 Studios. Sound design and musical elements are provided by Another Country and Kara Stockton, while FleishmanHillard managed the media strategy.
Top Insurance brands
Browse the world's most renowned Insurance brands, their projects and creatives who worked with them.
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