Travelers
Featured Travelers projects
This week's top Travelers projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Travelers · Who Cares
Travelers explores themes of empathy and societal resilience in the project 'Who Cares.' The narrative shifts between wide-scale natural events, including wildfires and flooding, and intimate depictions of personal vulnerability. Developed by TBWA\Chiat\Day, the film employs cinematic, raw live-action techniques to create a sense of urgency. The cinematography uses slow motion and dramatic lighting, often relying on shifting perspectives and inversion to illustrate the disorientation caused by disaster.
Travelers · Ocean
Travelers captures a family road trip in their 'Ocean' commercial, emphasizing the anticipation of arriving at a coastal destination. The film follows the group as they navigate through forested terrain, utilizing drone footage to provide aerial perspectives of their journey toward the town of Finn's Cove. Developed by agency TBWA Worldwide with production by The Corner Shop, the project balances a nostalgic tone with natural lighting. Post-production and VFX were handled by Framestore, with sound design and music contributions from Barking Owl and JSM Music.
Travelers · Ellison
Travelers presents Ellison, a narrative commercial film that explores the human impact of unexpected adversity. The story follows a family navigating a crisis, juxtaposing the tension of emergency responders at a storefront against intimate, domestic flashbacks of daily life. Developed by TBWA Worldwide, the production features cinematic lighting and moody color grading to ground the storytelling. The project utilized VFX and live-action techniques to manage the transition between scenes. The production was managed by The Corner Shop, with post-production by Framestore and sound design and music provided by Barking Owl and JSM Music.
Travelers · BDay
Travelers explores the impact of displacement in its commercial spot, BDay. The narrative follows a family marking a birthday in a temporary hotel setting, balancing the intimate, warm tones of their personal celebration against the news coverage of storm repairs playing in the background. Produced by The Corner Shop, the project employs a live-action technique to capture a quiet, emotive domestic scene. The visual language leans into a moody aesthetic, utilizing a contrast between warm interior lighting and the cool blue tones emanating from the television. Post-production and visual effects were handled by Framestore, with sound design and music contributed by Barking Owl and JSM Music. TBWA Worldwide served as the creative agency for the campaign.
Travelers · Cyber
Travelers explores the realities of digital security in this commercial spot. The narrative follows a father who, while attending a soccer match, finds his business account compromised following a suspicious mobile interaction. Directed by the team at TBWA Chiat Day NY, the film moves from the bright, outdoor environment of a sports field into the starker reality of a household dealing with financial loss. The production utilizes live-action techniques and natural lighting to emphasize the immediacy of the account recovery process.
Travelers · Dog
Travelers explores the reliability of their insurance coverage in the short film 'Dog.' The commercial captures a narrative based on true events, tracking a man and his Australian Shepherd as they navigate a journey through wooded landscapes and unexpected vehicle incidents. Developed by TBWA Chiat Day NY, the piece utilizes a cinematic live-action technique to ground the story in a realistic setting. The visuals lean into a warm and nostalgic aesthetic, juxtaposing archival graduation photography with footage of a driver behind the wheel and the aftermath of a vehicle mishap near a stream.
Travelers · Golf
Travelers explores themes of recovery and resilience in this commercial campaign, which centers on the journey of returning to the golf course after significant physical adversity. The narrative integrates archival imagery, medical documentation, and clinical rehabilitation footage to build a sequence focused on human endurance. The film utilizes a documentary-inspired visual approach, characterized by warm natural lighting and the inclusion of archival textures. By blending live-action technique with Super 8 and 16mm aesthetic elements, the production leans into a nostalgic tone to reflect on personal milestones and the process of overcoming obstacles.
Travelers · Boxer
Travelers explores the rigors of combat sports in this video project titled Boxer. The narrative follows a male athlete through a training sequence that captures the intensity of gym preparation, sparring, and the mental focus required for competitive bouts. Directed with a cinematic approach, the project utilizes a gritty aesthetic to detail the subject's physical journey. The production incorporates nostalgic elements, complemented by music and sound design from Perpetual Motion, which underscores the athletic atmosphere of the piece.
Travelers · Bridge
Travelers explores human connection in its latest commercial project, Bridge. Set against the backdrop of an old European street, the narrative follows a central figure navigating a historic village, drawing on a documentary-style approach to capture interactions between townsfolk. The film utilizes natural light and a desaturated color palette to maintain a cinematic aesthetic. Through these live-action sequences, the work emphasizes architectural detail and everyday movement. Sound and music design for the piece were provided by Perpetual Motion.
Travelers · "No Worries" (Django Reinhardt Style)
Travelers explores the concept of the unexpected in this humorous commercial titled 'No Worries'. The film highlights a series of irrational fears through a succession of vignette-style scenes, featuring subjects reacting to everyday stressors ranging from stray shopping carts to looming trees. The production adopts a whimsical tone, utilising a blend of wide landscape compositions and studio-lit closeups. With a focus on mid-century aesthetics, the film features a lighthearted musical arrangement provided by Perpetual Motion to accompany the live-action sequences.
Travelers · Delivery
Travelers explores a whimsical narrative in its latest commercial, Delivery. The film follows a character navigating a pastoral landscape, marked by a rhythmic intercutting of scenes set against varied weather conditions. The production leans into a cinematic framing, capturing expressive moments through live-action technique and warm, nostalgic lighting. Sound design and music for the piece were provided by Perpetual Motion.
Travelers · Shark
Travelers explores high-stakes scenarios in this cinematic insurance campaign, featuring a diver navigating an intense underwater encounter within a shark cage. The spot utilizes dramatic live-action technique and slow motion to capture the suspense of the scene, leaning into a moody, cool-toned visual aesthetic. The production emphasizes a tense atmosphere through its detailed underwater cinematography. Sound design and music were provided by Perpetual Motion.
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