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State Farm

State Farm's culturally driven insurance and finance campaigns blending humor and high-profile talent

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Featured State Farm projects

This week's top State Farm projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

State Farm · Will You Be There

State Farm’s campaign 'Will You Be There' explores themes of determination and resilience within the insurance sector. The commercial employs a cinematic, monochromatic visual language, utilizing high-contrast lighting to frame its subjects in intense, close-up portraiture. Developed in collaboration with agencies Highdive and CMC Forecast, the project features production by Arts & Sciences and post-production work from Company 3 New York and 1986 Studios. Sound design and musical elements are provided by Another Country and Kara Stockton, while FleishmanHillard managed the media strategy.

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