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ahm

People Things 'Crow'
Brand
Date

May 2026

Description

Ahm expands its insurance offering through a new animated campaign, 'People Things: Crow'. Produced by TBWA\Melbourne, the commercial leans into a distinct graphic animation style to communicate optical insurance benefits. Built on minimalist, high-contrast line work, the creative focuses on the everyday interactions between a character and a crow, using an understated visual approach to frame the brand's promotional messaging.

Style

Documentary, Horizontal, Graphic

Techniques

Animation

Industries

Insurance

Context

TVC / TV Commercial

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