Amica
Featured Amica projects
This week's top Amica projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Amica · Volume 80
Volume 80 for Amica marks a masterclass in modern sartorialism, stripping away the superfluous to celebrate the intersection of architectural structure and fluid movement. This fashion editorial campaign pivots on a sharp, minimalist aesthetic that feels both timeless and aggressively contemporary, favoring clean studio backdrops that allow the complexity of each garment to take center stage. Under the discerning creative guidance of photographer David Roemer, the series explores the power of monochromatic palettes and high-contrast studio strobe lighting to define texture, from the raw, tactile nature of heavy leather trench coats to the crisp precision of oversized, tailored blazers. Fashion editor and stylist Michela Buratti deftly navigates this landscape, juxtaposing voluminous silhouettes against cinched, feminine forms to create a visual dialogue of strength and softness. The project leans heavily into editorial portraiture techniques, enhanced by the deliberate, wet-look styling from hair stylist Giovanni Iovino and the nuanced, focused makeup artistry of Cosetta Giorgietti. With model Bonnie Panasenko at the helm, the imagery channels a cool, composed energy that feels entirely at home in the realm of luxury fashion houses. By utilizing deliberate chiaroscuro and seamless backgrounds, the work transcends traditional portraiture, becoming a study of form where every fold of denim and drape of a pussy-bow tie is rendered with intentional, polished clarity.
Project Amica · Il Cappotto
Il Cappotto is a fashion editorial feature for Amica magazine that explores the architectural potential of outerwear. Photographed by Janne Rugland, the series highlights a range of silhouettes—from oversized, sculptural collars to structured, cinched coats—modeled by Lara Mullen. The project leverages a clean, minimalist aesthetic, using soft, diffused light to accentuate the depth and tactile qualities of the heavy textiles. Styling by Davide Brambilla emphasizes the geometric precision of the garments, often set against seamless, neutral backgrounds to keep the focus on form and fabrication. The imagery incorporates monochrome and desaturated color palettes, with precise grooming by hair stylist Erisson Musella and subtle makeup by Mary Cesardi contributing to the polished, monochromatic look.
Project Amica · Disco 80
Amica presents 'Disco 80,' a fashion editorial feature that channels the aesthetic codes of the decade through a modern lens. The series centers on a recurring silhouette of exaggerated shoulders and structural tailoring, set against both urban street backdrops and minimalist studio sweeps. Photographer duo Andoni & Arantxa document model Eloise Logan, employing both high-contrast monochrome and soft-light color palettes to emphasize the tactile quality of leather, fur, and bouclé fabrics. The styling, led by Davide Brambilla, balances retro-inspired statement pieces—including visor shields and ornate gold jewelry—with a precision-groomed beauty approach. Hair by Kazuko Kitaoka features slicked-back styling, while makeup artist Delphine Ehrhart maintains a focused, natural aesthetic to anchor the editorial's layered textures.
Project Amica · Happy New Era
Amica’s Happy New Era project presents a series of beauty editorial portraits that highlight precise cosmetic applications and high-definition textures. Captured by photographer Mikael Schulz, the imagery focuses on the interplay of color and light to showcase specific makeup details. Featuring model Natalie Ogg, the campaign leans into an avant-garde aesthetic with makeup artistry by Steven Canavan. The execution utilizes bright, directional lighting and polished styling to emphasize luminous skin and complex color gradients, including metallic eyeshadows and bold lip tones against a clean, neutral backdrop.
Project Amica · black out
Amica presents a beauty editorial titled 'black out,' featuring a series of clean, macro-focused portraits and product arrangements. The imagery centers on model Samantha Saba, highlighting precise black eyeliner, theatrical lashes, and high-gloss lips. The project features photography by Mikael Schulz, who utilizes beauty light to accentuate skin texture and product detail against neutral backdrops. Fashion styling is provided by Michela Buratti, with hair styling by Thomas Dunkin and makeup artistry by Stoj.
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